YSL Beauty UGC Case Study
Libre's First Ever Fruity Floral Fragrance Launch
YSL Beauty is the luxury beauty division of iconic French fashion house Yves Saint Laurent, known for its bold, high-fashion aesthetic and innovative makeup, fragrance, and skincare. The brand blends Parisian edge with modern glamour, creating cult-favorite products like the Touche Éclat concealer and Libre fragrance. YSL Beauty sits at the intersection of couture, confidence, and cultural influence—making it one of the most recognizable prestige beauty brands in the world.
YSL Beauty UGC Partnership
Valentine's Inspired Video
YSL Beauty required UGC video of a couple pre date night for Valentine's Day. This video feature's product placement and try-on as well as executing the sensual couples vibe required.
YSL Beauty
Brand Deliverables
YSL carefully chose UGC creators and agencies to partner with for a seamless rollout of their latest fragrance campaign.
A mix of product images & videos were delivered from EJCS. YSL required a luxury but authentic feel to content produced.
YSL Beauty
Brand Deliverables
YSL Beauty required lifestyle imagery specifically from EJCS spotlighting the fragrance in a home or bathroom setting.
STATS & RESULTS
YSL BEAUTY UGC
Reached non followers. Showed up in the for you feed. over 10 hours of watch time.
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