Redefining Men’s Fashion Through Technology, Systems, Storytelling & Style
Client Overview
A R T I C L 3 (pronounced “Article Three”) is not just a men’s fashion label — it’s a movement redefining how men approach dressing, decision-making, and personal style. Founded by Vivek, a visionary with decades of experience dressing elite clientele, including past U.S. presidents, the brand merges high-end craftsmanship with tech innovation and lifestyle storytelling.
Through its signature 2-2-4 Method, A R T I C L 3 streamlines men’s wardrobes into an effortless system of two tops, two bottoms, and four core looks — elevating minimalism into mastery. Every detail, from the fabric selection to the psychological design of ease, is engineered to help men look good, feel good, and think less about what to wear.
The Challenge
Before partnering with our agency, A R T I C L 3 sought to:
- Differentiate itself from traditional men’s fashion brands in a saturated market.
- Humanize the brand through storytelling that resonated emotionally with men of influence and aspiration.
- Introduce its innovative tech — including Elsa, an AI stylist designed to add sensuality, romance, and personality to the digital shopping experience.
- Build anticipation for its first flagship retail concept in New York City — featuring an underground speakeasy lounge for elite clients and tastemakers.
Our Approach
We developed a boutique, high-touch strategy rooted in humor, authenticity, and authority — aligning perfectly with Vivek’s charismatic leadership and A R T I C L 3’s bold identity.
Key pillars of our strategy:
- Unfiltered Founder Storytelling — short-form talking videos with Vivek that feel intimate, confident, and real.
- Lifestyle Positioning — portraying A R T I C L 3 as a lifestyle and tech brand rather than “just fashion.”
- Cinematic Visuals — merging fashion, masculinity, and modern luxury through bold NYC-centered storytelling.
- AI Integration Launch Prep — teasing the forthcoming Elsa stylist to build curiosity and conversation.
- Retail Teasers & Cultural Positioning — weaving in the brand’s upcoming speakeasy and its exclusive, members-only feel.
Results
Since partnering with us, A R T I C L 3 has experienced:
Significant brand awareness growth
- particularly among NYC’s fashion-forward male demographic.
Increased engagement
- across TikTok and Instagram — including higher video views, saves, and shares.
Reactivation of Vivek’s previous high-end clientele
- many of whom have begun migrating to his new, elevated-yet-accessible line.
Consistent brand storytelling,
- establishing A R T I C L 3 as an emerging authority in the next era of tech-integrated fashion.
Our relationship with Vivek & the A R T I C L 3 team has been strong, collaborative, and creatively dynamic, blending humor with a shared obsession for quality and innovation.
Looking Ahead
As A R T I C L 3 prepares for its second round of funding and national retail expansion, our team continues to scale storytelling and community — amplifying the intersection of style, technology, and human connection.
With Elsa, the brand’s upcoming AI stylist, and its first flagship speakeasy-style store opening in Manhattan, A R T I C L 3 is set to become the modern man’s ultimate companion — sleek, intuitive, and effortlessly stylish.
A R T I C L 3 proves that modern luxury isn’t about more — it’s about better. Through strategy, storytelling, and a deep partnership, we’re helping the brand redefine what it means to dress like a man who already gets it.